偶像化的经济社会学

English | April 25, 2024 | ASIN: B0D2S3KV45 | 214 pages | EPUB | 0.29 Mb

'Economic Sociology of Idolization: Idols and Icons; Attention-Attraction as Competitiveness Advantage Factor in the New Fandom Markets’ is a comprehensive exploration of the pervasive influence of idol worship, a topic of significant relevance for mainstream economists, policymakers, and professionals in marketing and policymaking. This book examines how the deep-seated adoration for celebrities transcends mere fascination and religious dogmatism, impacting consumer behavior, market trends, and societal values on both macro and microeconomic scales. This thorough examination will leave the reader feeling informed and enlightened, and more importantly, connected to their field of study or profession. The book employs a multidisciplinary approach that blends cultural studies, psychology, and economics, taking the reader on a journey from historical perspectives to modern implications in a globalized society. This narrative unveils the roots of celebrity culture and the powerful influence of media and celebrity endorsements on consumer choices and aspirations. Authored by the esteemed Professor Uwem Essia, a leading expert in economic sociology with over 30 years of experience and extensive publications on the topic, this work offers a unique perspective on the intricate relationship between societal adulation and economic dynamics. Professor Essia's expertise and experience instill confidence in the reader about the book's content and credibility. The book explores how fans follow and reward attention-attracting performers, regardless of whether their real contribution is positive or negative. In this age, where fans can blindly follow “wolves in sheep's clothing,” governments and industry players are responsible for educating citizens, especially the younger ones, on responsible worship and adoration and putting compliance guidelines in place to check irresponsible or abusive idols and icons. One of the standout features of this book is the author's innovative use of practical examples to explain idolization in various contexts, particularly emphasizing its role in Chinese and Japanese societies. This approach provides a fresh perspective and enriches the reader’s understanding of global cultural exchanges.

中文|2024年4月25日|亚洲信息网：B0D2S3KV45|214页|EPUB |0.29 Mb “偶像化的经济社会学：偶像和图标；“注意力吸引力作为新粉丝市场的竞争力优势因素”是对偶像崇拜普遍影响的全面探索，这是一个与主流经济学家、政策制定者和营销和政策制定专业人士密切相关的话题。这本书探讨了对名人的根深蒂固的崇拜如何超越单纯的迷恋和宗教教条主义，在宏观和微观经济尺度上影响消费者行为、市场趋势和社会价值观。这种彻底的检查会让读者感到知情和开明，更重要的是，与他们的研究领域或职业联系在一起。这本书采用了一种多学科的方法，融合了文化研究、心理学和经济学，带领读者从历史角度到全球化社会中的现代意义。这种叙述揭示了名人文化的根源，以及媒体和名人代言对消费者选择和愿望的强大影响。这本书由受人尊敬的Uwem Essia教授撰写，他是经济社会学领域的顶尖专家，拥有30多年的经验，并发表了大量关于这一主题的出版物，为社会奉承与经济动态之间的复杂关系提供了独特的视角。Essia教授的专业知识和经验让读者对这本书的内容和可信度充满信心。这本书探讨了粉丝如何追随和奖励吸引注意力的表演者，无论他们的真正贡献是积极的还是消极的。在这个球迷可以盲目追随“披着羊皮的狼”的时代，政府和行业参与者有责任教育公民，特别是年轻人，负责任的崇拜和崇拜，并制定合规指南，以检查不负责任或虐待的偶像和偶像。这本书的一个突出特点是作者创新性地使用实例来解释各种背景下的偶像化，特别强调了它在中国和日本社会中的作用。这种方法提供了一个新的视角，丰富了读者对全球文化交流的理解。

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