创业的概念、过程与实践：创新与创业入门

English | PDF EPUB (True) | 2024 | 616 Pages | ISBN : 9819761794 | 63.2 MB

This textbook focuses on entrepreneurship with special reference to value, venture, and wealth creation. In doing so, it elaborates on creation of consumer surplus and producer surplus through value creation, creation of ventures through different avenues and methods, and finally, creation of wealth of nations through enhancing supply of entrepreneurs and entrepreneurship talents. To achieve this, the book covers the following topics: entrepreneurship history and theory, entrepreneur types, responsibilities and roles, entrepreneurial process, business modelling, venture creation and growth management, intellectual property rights protection, service and production ventures, international entrepreneurship, political economy of entrepreneurship, neo-entrepreneurship, and comparative entrepreneurship cultures.

Along with nearly 150 illustrations including tables, figures and pictures, and extensive real-world examples, readers will also find useful the hypotheses and matrices such as venture classification matrix, entrepreneurial opportunity diagnostic matrix, i-10 hypothesis, risk-return matrix, business model matrix, venture growth management scheme, intervention process, opportunity identification methods, innovation path, 5-C growth model, social entrepreneurship model, and risk-return-matrix that are newly introduced in the book.

英文| PDF EPUB（真）|2024|616页|国际标准图书编号：9819761794 |63.2 MB 这本教科书侧重于创业，特别是价值、风险和财富创造。在此过程中，它阐述了通过价值创造创造消费者剩余和生产者剩余，通过不同途径和方法创建企业，最后通过增加企业家和创业人才的供应创造国家财富。为了实现这一目标，本书涵盖了以下主题：创业历史和理论、企业家类型、责任和角色、创业过程、商业建模、风险创造和增长管理、知识产权保护、服务和生产企业、国际创业、创业的政治经济学、新创业和比较创业文化。 除了近150幅插图，包括表格、数字和图片，以及大量的现实世界例子外，读者还会发现书中新介绍的风险分类矩阵、创业机会诊断矩阵、i-10假设、风险回报矩阵、商业模式矩阵、风险增长管理方案、干预过程、机会识别方法、创新路径、5-C增长模型、社会创业模型和风险回报矩阵等假设和矩阵很有用。

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