营销-面向结果的基本技术和策略

English | 2006 | pages: 377 | ISBN: 0471790796 | PDF | 66,9 mb

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products.

英文| 2006 |页数：377 |国际标准图书编号：0471790796 | PDF | 66,9 mb 你可以到达那里 你想去哪里？你可能已经在商业环境中工作了。你可能想扩展你的技能。或者，你可能正在踏上一条新的职业道路。 无论你想去哪里，营销都会帮助你到达那里。易于阅读，实用，最新，这篇文章不仅可以帮助你学习基本的营销概念；它还可以帮助你掌握在课堂内外取得成功所需的核心竞争力和技能。这本书的简短、模块化的格式和各种内置的学习资源使您能够按照自己的节奏学习，并专注于学习。 通过这本书，你将能够*制定一个有效的营销计划，以覆盖你的目标受众。*评估购买因素，并估计购买情况下的营销效果。*学习如何细分和定位市场。*进行市场调研，包括一级和二级研究方法，以及定量和定性方法。*开发和管理产品，学习如何利用产品包装和标签来发挥自己的优势。*充分利用营销渠道。*实施商品销售和直接营销策略。*了解定价时需要考虑的因素。*通过出色的视觉效果、写作和吸引注意力的策略来加强营销传播。*为您的营销计划选择最佳的广告选项。*学习如何处理公共关系任务，准备合理的影响情景，并使用新闻稿讲述故事。*利用互联网推销你的产品。

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