Sales Storytelling: Winning A Client's Trust In 5 Minutes
What would you say if someone told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers, employees and stakeholders. The stories that convert the most are the stories that people tell about you and that is where your attention should be. This Book is designed for Leaders, Marketers and Entrepreneurs that want to extend the reach of their business and professional success, cause a ruckus in the market and make their businesses stand out. It is tough to convince people to try something new, but a good story will open doors for you that you never thought existed in the first place. We’ve made this Book as simple to learn as possible, and with examples, frameworks and stories to help you remember the tools to influence a story. In this Book, you’ll learn how to find stories, attach a few meanings to every story, how to safely practise storytelling to influence until you're ready to do it publicly, and when it’s time to slip influence stories naturally and comfortably into your conversation. You’ll also find exercises and quizzes at selected parts of the Book to really make the lessons stick. Each chapter is dedicated to teaching you these skills, the Book manual will assist you during the learning process, valuable resources are scattered throughout the chapters and every chapter challenges you to take action by completing a project. The Art of Persuasion: Discover the most effective persuasion strategies, including using emotional appeals, the power of social proof, and how to use data to back up your claims.
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