苏打科学：让可口可乐的世界安全

English | ISBN: 0226834735 | 2024 | 364 pages | PDF | 4 MB English | ISBN: 0226834735 | 2024 | 364 pages | PDF | 4 MB English | ISBN: 0226834735 | 2024 | 364 pages | PDF | 4 MB

Takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mold research to meet industry needs.

The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the consumption of sweetened beverages—and threaten the revenues of the giant soda companies.

Soda Science tells the story of how industry leader Coca-Cola mobilized allies in academia to create a soda-defense science that would protect profits by advocating exercise, not dietary restraint, as the priority solution to obesity, a view few experts accept. Anthropologist and science studies specialist Susan Greenhalgh discovers a hidden world of science-making—with distinctive organizations, social networks, knowledge-making practices, and ethical claims—dedicated to creating industry-friendly science and keeping it under wraps. By tracing the birth, maturation, death, and afterlife of the science they made, Greenhalgh shows how corporate science has managed to gain such a hold over our lives.

英语.ISBN:0226834735..2024..364页.PDF..4 MB英语.ISBN:0226834735..2024..364页.PDF..4 MB英语.IBSN:0226834735..2024..364页.PDF..4 MB.带领读者深入企业科学的秘密世界，在那里，强大的公司和相关的学术科学家塑造研究以满足行业需求。 20世纪90年代是苏打水行业的艰难时期。在美国，肥胖率呈爆炸式增长。公共卫生评论家指出含糖苏打水是罪魁祸首，并主张征收苏打水税，这可能会减少含糖饮料的消费，并威胁到大型苏打水公司的收入。 苏打水科学告诉了行业领袖可口可乐如何动员学术界的盟友创建苏打水防御科学的故事，该科学将通过提倡运动而不是饮食限制来保护利润，这是很少有专家接受的观点。人类学家和科学研究专家Susan Greenhalgh发现了一个隐藏的科学制造世界——有独特的组织、社交网络、知识制造实践和道德主张——致力于创造对行业友好的科学并将其保密。通过追踪他们所创造的科学的诞生、成熟、死亡和来世，格林哈尔展示了企业科学是如何成功地控制我们的生活的。

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