引领成功变革，修订和更新版[有声读物]

English | 2024 | 9781663747433 | MP3@192 kbps | 2h 31m | 206 MB

When Jack Dorsey returned to Twitter as CEO in 2015, the company was in trouble. But unlike so many other social media platforms that have crumbled under tough conditions, Twitter is still alive—and thriving.

How did Twitter turn itself around in one of the most turbulent and competitive industries? The change management approach of authors Gregory P. Shea and Cassie A. Solomon guided a significant area of the organization's turnaround effort.

In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.

In Leading Successful Change, Shea and Solomon share: why most change efforts fail; the two key tenets for making successful change; how to create a scene that will provide a vision of the future; the 8 Levers of Change, a tried-and-true method for designing the work environment to support the changes; and how winning companies—from IKEA to Whirlpool—are successfully implementing change.

英语| 2024 | 9781663747433 |MP3@192kbps | 2小时31分钟| 206 MB 当杰克·多尔西于2015年重返推特担任首席执行官时，该公司陷入了困境。但与许多在艰难条件下崩溃的其他社交媒体平台不同，推特仍然活着，并且蓬勃发展。 推特是如何在这个最动荡、竞争最激烈的行业中扭转局面的？作者Gregory P.Shea和Cassie A.Solomon的变革管理方法指导了组织转型工作的一个重要领域。 在这本经过修订和更新的《引领成功变革》中，Shea和Solomon分享了包括推特、维亚康姆和国家银行监管机构会议在内的许多公司的成功故事，为引领成功变革提供了一种经过测试的方法，他们在帮助组织实现这一目标的50年里开发了这种方法。 在《引领成功变革》一书中，Shea和Solomon分享了：为什么大多数变革努力都失败了；成功变革的两个关键原则；如何创造一个能够提供未来愿景的场景；变革的8个层次，一种经过实践检验的设计工作环境以支持变革的方法；以及从宜家到惠而浦的成功公司是如何成功实施变革的。

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