商业数据分析：销售、营销和战略的教训[有声读物]

English | 2024 | 9781663746559 | MP3@192 kbps | 6h 11m | 510 MB

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

The foundation of this text is the author's twenty-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures.

Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

英语| 2024 | 9781663746559 |MP3@192kbps | 6小时11分钟| 510 MB 将分析、机器学习和人工智能应用于销售和营销的兴趣急剧增长，没有放缓的迹象。本书为将高级分析和数据挖掘技术应用于现实世界的业务应用提供了重要指导。 本文的基础是作者二十多年来在多个行业（金融服务、制药、消费品包装、媒体和零售）开发和提供大数据和人工智能解决方案的经验。他为那些在数据科学、数据工程和商业分析领域学习或工作的人提供指导方针和总结案例。这本书还提供了一种独特的风格：一系列文章，每一篇都总结了一个关键的教训，或者提供了一个循序渐进的业务流程，并给出了成功和失败的具体例子。 销售和营销主管、项目经理、商业和工程专业人士以及研究生会发现，这本清晰全面的书是驾驭大数据分析复杂世界的理想伴侣。

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