你不能在 seminar 上教会一个孩子骑自行车，《你不能教会一个孩子骑自行车的那些事》（有声书）第二版

2017 (2015) | English | B0744YHBQY | MP3 128 kbps | 8 hours and 23 minutes | 461 MB

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to

Take the lead in the "buyer/seller dance" Get the prospect to do most of the talking Have a process for answering questions from prospects Know when a prospect is shopping you...and what to do about it Move the relationship forward without becoming an unpaid consultant Master the seven steps of the "Sandler Submarine" Use LinkedIn as a prospecting and qualifying tool Establish an "up-front contract", or call road map, before your face-to-face meeting Use online research to turn cold calls into warm calls Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

永恒的成功销售指南已修订，旨在帮助您在新的经济环境下大幅提升个人和团队的表现。 “人们在购买决策时是带着情绪做出决定，并用逻辑来加以辩护。”这部畅销书第一版中的这一精辟见解如今已成为销售专业人士的常识。现在，《你不能在研讨会中教孩子骑自行车：第二版》这本经典的销售指南，它已经帮助数百万销售人员踏上职业生涯的新高度，提供了一系列关键的新洞察、信息和工具以适应今天的经济环境。 《你不能在研讨会中教孩子骑自行车：第二版》保留了大卫·沙伦的经典且被证明有效的建议，即通过打破传统销售的规则来驱动个人及组织的成功。如今，沙伦训练公司的CEO大卫·马森重新审视这本书，提供了一系列专门为今日高度竞争和更加复杂销售环境设计的技能。凭借这股强大指南的力量，您将学会如何： 在“买家/卖家”舞会上占据主导地位 让潜在客户承担大部分对话的责任 为潜在客户提供问题回答流程 知道何时被潜在客户视为‘值得信赖的顾问’...并了解该如何应对这种情况 无薪成为关系提升过程中的顾问 掌握“沙伦潜艇”的七步法 使用LinkedIn作为潜在客户的筛选和工具 在面对面会议前建立一个“先决条件”或打招呼路线图 利用在线研究将冷电话转化为热电话 遵循这本书中原则以及书中提及的其他原则的销售专业人士和团队，将从平庸的表现转变为超级巨星销售人员。 这部《你不能在研讨会中教孩子骑自行车：第二版》的新版本是一股结合了沙伦永恒技巧与当今最有效销售操作最佳实践的力量混合物。

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