《临近：如何改变即时变革下的商业、社会和日常生活》（有声书）
What if you could have whatever you want, produced and provided immediately and affordably no matter how customized—with minimal environmental impact? Products, services, and experiences on demand. Just-in-time anything, anywhere, anytime. This radical change is underway, as digital technologies push the production and provision of value ever closer to the moment of demand.
Robert C. Wolcott and Kaihan Krippendorff provide an indispensable guide to the Proximity revolution, showing how it's transforming every industry—and our lives. Offering unparalleled foresight for leaders and innovators, they reveal how pervasive this trend will be. Proximity represents an entirely new way to serve customers, with critical implications for corporate strategy, investing, public policy, supply chain resilience, and sustainability. Incremental changes to existing business models won't suffice.
Through interviews and compelling examples, Proximity shares stories of the people and companies leading the way. The book places rapidly advancing technologies in context and explores the factors accelerating the transformation. Proximity offers a playbook for business leaders, investors, and entrepreneurs to win this rapidly emerging game—and for each of us to consider the implications for our careers, families, communities, and lives.
如果你能得到你想要的一切，而且是立即、经济实惠地生产并提供出来，并且无论多么个性化——而且影响最小化环境？需求驱动的产品、服务和体验。随时可以获取的任何东西，无论身处何方，何时何地。这种根深蒂覆的变化正在发生，因为数字技术将价值的生产和供给推向了需求发生的那一刻。
Robert C. Wolcott 和 Kaihan Krippendorff 提供了一个关键指南来了解接近性革命，展示了它如何改变了每一个行业——以及我们的生活。提供前所未有的远见卓识给领导者和创新者，他们揭示了这种趋势的普遍性。接近性代表了一种全新的为客户服务的方式，并对企业的战略、投资、公共政策、供应链韧性及可持续性产生至关重要的影响。现有业务模型中的逐步变化是不够的。
通过采访和引人入胜的例子，《接近性》分享了引领潮流的人们和公司的故事。这本书将快速发展的技术置于背景之中并探讨加速转型的因素。《接近性》为商业领导者、投资者及创业者提供了剧本，以赢得这一迅速兴起的游戏——以及对我们职业生涯、家庭、社区和生活所产生的影响。
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