《管理服务：挑战与创新（有声书）》

2019 | English | B07SLBZ328 | MP3 128 kbps | 7 hours and 17 minutes | 620 MB

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management.

The book presents a collection of contemporary perspectives on service management challenges, extending the understanding of service through exploration and critique of service organizational and managerial strategies from selected theoretical and empirical perspectives. Amongst other contributions, it reviews the importance of service to academics, professionals, and practitioners; evaluates selected aspects of the practice of service management, and investigates the challenges inherent in managing services; reviews the nature, direction, and applicability of selected theoretical dimensions which inform the understanding of service management; and assesses the opportunities for theory building, to further support understanding of the complexities of service management and its impact on organisations and wider society.

社会和经济中的服务性质广泛而复杂，服务管理和创新的管理引发了许多挑战。这本书提供了理解、管理和重新概念化服务的不同视角，通过汇集服务研究领域的领先人士的贡献，为服务管理理论和实践做出了及时且重要的多学科贡献。 本书提出了当代的服务管理挑战的集合观点，通过从选定的理论和实证角度探讨和服务组织及管理策略相关的探索性批判来扩展对服务的理解。除了其他方面的贡献之外，它还审查了学术界、专业人员和实务工作者对服务的重要性；评估了一些服务管理实践中的关键方面；调查了管理和服务之间固有的挑战；审查了一部分告知我们理解服务管理的理论维度的本质特征、方向和适用性；并评估了构建理论的机会，以进一步支持对复杂的服务管理的理解及其对组织和社会的影响。

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