性感卖点：维多利亚的秘密与美国偶像的崩塌[Audiobook]

English | ASIN: B0BBSN42KX | 2024 | 12 hours and 28 minutes | M4B@64 kbps | 368 MB

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slipped. Victoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation’s intimate apparel. By 1982, the founders of Victoria’s Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years. Wexner turned Victoria’s Secret into a multibillion-dollar business, and the brand’s cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard. But as our definition of beauty expanded, Victoria’s Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant. Selling Sexy expertly draws from sources within Victoria’s Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail history—a brand that today, under new ownership, is desperately trying to seduce shoppers again.

《维多利亚的秘密》从一家小型精品店发展成为一个年销售额超过80亿美元的零售奇迹，定义了数代美国女性无法企及的美丽标准——这一品牌主导行业的紧握之势最终松懈。维多利亚的秘密是迄今为止最具有影响力的也是最具争议性的品牌之一，它已经深入了美国消费者的内心世界。大约在20世纪70年代末，该公司凭借其迷人的目录吸引了忠实粉丝。当时，购物者几乎没有其他选择来购买全国大多数内衣服装。1982年，维多利亚的秘密的创始人避开了破产的命运，将公司出售给了Les Wexner，后者是快时尚品牌Limited旗下的先驱，后者主导了美国零售业长达四十年。 Wexner把维多利亚的秘密打造成了一个价值数十亿美元的企业，而品牌的文化影响也因其精修广告和一年一度的电视时装秀而飙升。这吸引了数百万观众观看。超级模特代言人天使们，甜美但诱人，代表了一个新的美国家族标准。然而，在我们对美的定义扩展之际，维多利亚的秘密未能与时俱进，并陷入了危机之中。与此同时，Wexner因其与性贩子杰弗里·艾斯特普的关系越来越为人所知，他曾是Wexner的前财务顾问和密友。 《卖性感》一书通过内部维多利亚的秘密信息以及整个行业的来源来审视零售历史上最具创新性的品牌之一的发展历程——这个品牌在新的所有者手中正试图重新吸引购物者。

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