《玩得漂亮：暴雪娱乐的兴衰与未来》[有声书]

English | ASIN: B0CWJWR739 | 2024 | 9 hours and 16 minutes | M4B@128 kbps | 506 MB

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission—to make games they wanted to play—launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.

从一位《纽约时报》畅销书作家和调查记者手中，迎来了专为视频游戏行业打造的《社交网络》，这部作品对暴雪娱乐公司崛起与震惊崩塌的过程进行了扣人心弦的探讨。对于视频游戏爱好者而言，曾经“暴雪娱乐”的名字与完美划等号。这家公司以其如《暗黑破坏神》和《魔兽世界》这样的经典之作著称。一直以来，这家由两位UCLA学生发起简单使命——制作他们想玩的游戏——的企业如今拥有数千名员工、数百万粉丝和数十亿美元。 然而，在2013年取消了一款备受关注的项目后，暴雪给了曾经臭名昭著的Activision总裁鲍比·科特克（Bobby Kotick）一个开始严苛监管暴雪公司自主性的借口。Activision从内部入侵了这家公司的每一个角落。糟糕的产品、公关灾难、大规模裁员和一场令人震惊的诉讼案玷污了公司声誉，并导致了它的最终清算。基于超过300名当前及前员工的一手访谈，《玩得开心》记录了暴雪娱乐公司史诗般的33年历程中所发生的创造性的激情、挫败感之美与背叛，让我们看到“为暴雪而献身”的真正含义。书中充满鲜明个性和戏剧性转折的叙述揭示了当残酷追求利润遭遇艺术理想主义时会发生什么。

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